Whether you are part of a big corporation or a small business, you want to maintain a good rapport with clients and associates. Business greeting cards are designed to help you keep the lines of communication open in a warm, caring way. They do with while maintaining an air of professionalism as well.

This is a very difficult balance and you may find that you disrupt this balance if you break certain unspoken rules when it comes to business greeting cards. Following are some etiquette guidelines to consider when sending this kind of correspondence to clients and associates.

Holiday business greeting cards are especially delicate because of the current controversy about the Christmas celebration. You want to choose a greeting that communicates a neutral tone. However you don’t want the correspondence to be cold and unfeeling. This is another difficult balance that can be achieved.

Many business owners are shying away from sending holiday cards but they are really missing a great opportunity if they forgo the process. The business greeting cards can help a company build relationships. They can remind old clients that the company is still available to provide goods and services, too.

I received a business greeting card from my chiropractor. He was just wishing me and my family a wonderful holiday season. I wound up making an appointment with him the following month. I hadn’t been to the chiropractor for over a year. The little correspondence jogged my memory and I set a date.

Business greeting cards can also show that you appreciate your clients and associates. A simple handwritten note in a card says so much. This is one rule of etiquette for business greeting cards that should be followed. Even if you don’t write the sentiment yourself make sure that you sign the card by hand.

In this day and age of emails and impersonal mail correspondence, it is nice to receive a heartfelt message signed by the owner of the company. This speaks volumes to the recipient. The person receiving the business greeting card feels important and appreciated.

Make sure that you are up to date on the person’s information. Sending cards to the wrong addresses or if there is a misspelled name on the card speaks volumes as well. I once had a former employer misspell my name on a business greeting card.

He also failed to sign it himself and the company used a printed label for the envelope. Needless to say, I no longer work there.